The lights dimmed, the crowd roared, and after 71 days of intense competition, laughter, heartbreak, and alliances, Opeyemi “Imisi” Ayanwale was crowned the winner of Big Brother Naija Season 10.
The 26-year-old reality star beat eight other finalists to walk away with a ₦80 million prize package, a mix of cash, luxury items, and brand endorsements sealing her place in the BBNaija hall of fame.
This season, aptly titled “10/10,” launched on July 26, 2025, bringing together 29 housemates ; 15 women and 14 men, each determined to outwit, outshine, and outlast the rest. Over 10 weeks, viewers across Nigeria and beyond were glued to their screens, watching friendships blossom, tempers flare, and personalities unfold in Biggie’s house.
The grand finale, hosted by the ever-charismatic Ebuka Obi-Uchendu, was nothing short of electric. Kaybobo was the first to leave the house that night, followed by Isabella, Mensan, and Jason Jae. Soon after, Kola and Sultana were evicted, leaving Dede, Koyin, and Imisi as the final three.
When “Biggie” finally announced Koyin’s eviction, signaling Imisi’s victory, the stage exploded in cheers. Confetti rained down as the new champion stood in disbelief, overwhelmed by emotion.
“This still feels unreal,” Imisi said moments later, clutching her trophy. “I came in just hoping to be myself and somehow, that was enough. I’m deeply grateful.”
Since its debut in 2006, Big Brother Naija has grown from a local TV experiment into one of Africa’s most powerful entertainment platforms, launching the careers of stars like Mercy Eke, Laycon, and Whitemoney. The 10/10 edition marked a full-circle celebration of the show’s impact not just on pop culture, but on the aspirations of young Africans chasing visibility and opportunity.
For Imisi, the victory is both an ending and a beginning. With fanbases already calling her “Queen of the 10s,” doors are expected to open fast; from media endorsements to acting, music, and brand partnerships.
As the curtain falls on Big Brother Naija Season 10, one thing is certain: the show’s magic endures. In a world hungry for authenticity, Imisi’s win reminds fans why millions keep watching because sometimes, just being yourself really can change your life.
