Facebook’s parent company, Meta Platforms Inc., paid over $2bn to content creators in 2023, marking a significant milestone in its monetization efforts. The announcement coincides with the launch of Facebook’s Content Monetization beta program, which aims to expand creators’ earning opportunities across various content formats. Payouts for reels and short videos increased by over 80% in the past year.

Facebook has integrated its Content Monetization program, which consolidates three existing Facebook-funded creator monetisation initiatives—In-Stream Ads, Ads on Reels, and the Performance Bonus—into a single program, aiming to streamline earnings for creators across multiple formats.

Facebook is introducing a new content monetization program called Facebook Content Monetisation, which allows creators to join one program to monetise multiple formats and track their performance. This change simplifies the process of earning money across Facebook’s content formats. Meta claims that earnings will be tied to the performance of eligible content, and the company has invited one million creators to join the beta program.

Meta has launched a new monetization tab for content creators from Nigeria and Ghana on Facebook, allowing them to start earning money for the first time in July 2024.